Podcast Sponsorship Revenue Calculator
Enter your downloads per episode
Enter your cpm ($ per 1,000 downloads)
Enter your number of ad slots
How This Calculator Works
This calculator estimates podcast sponsorship revenue by multiplying downloads per episode by CPM and number of ad slots. Use it to price sponsorships or project revenue.
Example Calculation
50,000 downloads ÷ 1,000 × $25 CPM × 2 slots = $2,500 per episode
Formula
Revenue = (Downloads ÷ 1,000) × CPM × Number of Ad Slots
FAQs
What CPM do podcasts typically get?
CPM varies by niche and audience; $18–$50 per 1,000 downloads is common. Premium or niche shows can command higher CPMs.
Should I use downloads or listens?
Many sponsors still buy on downloads (IAB standard). If you have listen-through data, you can use that and adjust CPM to reflect engagement.