Influencer Cost Per Post Calculator
Enter your total campaign fee ($)
Enter your number of posts
How This Calculator Works
This calculator divides total campaign or contract value by the number of posts to get cost per post. Useful for brands to compare creator pricing and for creators to price multi-post packages.
Example Calculation
$1,500 total fee ÷ 3 posts = $500 cost per post
Formula
Cost Per Post = Total Fee ÷ Number of Posts
FAQs
Should the fee include production?
Yes—use the total amount the brand pays (including any production, usage rights, or exclusivity) so cost per post reflects true investment.
What if deliverables include Stories and Reels?
You can count each deliverable as a 'post' or weight them (e.g. 1 Reel = 2 posts). Use whatever matches your pricing structure.
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